Google announces YouTube Music and YouTube Premium

Google announces YouTube Music and YouTube Premium

Google announces YouTube Music and YouTube Premium

With the video network taking the lead on the new joint offering, a revamped YouTube Music is launching today.

YouTube Music search works even if fans don't know exactly what they're looking for ... we'll find it if they describe it (try "that hipster song with the whistling") or give us some lyrics (try "I make money moves"). Now the company is simplifying and consolidating that play by decoupling the music and film components with the launch of a new service. Or, if you prefer a more negative slant, YouTube Red now costs $2 more than it did before.

The new YouTube music subscription service - previously codenamed "Remix" - has been confirmed and will launch in five markets next Tuesday (May 22).

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In regards to the future of Play Music, "nothing will change", according to Google's official post.

Existing YouTube Premium subscribers will be kept on the current $9.99/month plan for now, and YouTube Premium includes everything that's in YouTube Music too.

Variety received a preview of the service earlier this week from the company's Lyor Cohen and T. Jay Fowler, and while it is in many ways similar to other major streaming services, a key advantage is that it is able to draw on YouTube's vast video archive for recommendations and links - not bootlegs or user-uploaded music, but officially sanctioned videos such as "Saturday Night Live" or BBC performances, as well as related non-musical content like televised artist interviews. YouTube Music will cost $9.99 a month, and - this is a surprise given past speculation - the new service will still sit alongside Google Play Music for now, rather than replacing it. At the airport? We'll recommend something relaxing before the flight. Much of that "viewing" is actually music listening, as music videos consistently rank among the most popular clips on YouTube, making it one of the biggest single sources of music listening worldwide. "It's a little bit of an art and not a science, because you might be using YouTube to research something, and we really want to be playing things you want", he said. That also includes ad-free, background play and downloads across all of YouTube, plus the promise of more original shows from all over the world.

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It is now not clear when YouTube Music will launch in South Africa.

The new service promises "a reimagined mobile app and brand new desktop player that are designed for music" and access to thousands of playlists, millions of songs, albums, artist radio and all the music videos you could want. YouTube Premium expects to expand in new markets over the next few years, including Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

YouTube Music is getting an overhaul, which an emphasis on personalization.

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