Ireland: Virgin Media, TV3 score Champions League rights

Mohamed Salah

Mohamed Salah

Tomos Grace, YouTube's Head of Sport in EMEA said: "Football is by far the most popular sport on YouTube and it doesn't get more premium than the UEFA Champions League and UEFA Europa League finals".

In total, Virgin Media and TV3 will have Irish exclusive rights to 327 matches across both competitions per season and will share rights for 16 Tuesday night UEFA Champion League matches.

Virgin will also exclusively show both the Champions League and Europa League finals in Ireland, although it is yet to say whether the matches will be broadcast on TV3, if they will all be free-to-air or if some will be shown via a streaming service.

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In previous years, TV3 showed games on Tuesdays while RTÉ had rights to Wednesdays. Virgin customers can watch the matches for free on channel 100.

"This landmark deal confirms Virgin Media as Ireland's leading connected entertainment business and is great news for TV3 viewers and Virgin Media Customers".

TVÉ previously held the rights to the Tuesday night matches and TV3 held the rights to Wednesday games.

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"This success, in conjunction with the rights to broadcast our national team's European and World Cup qualifiers for 2020 & 2022, guarantees top class football on RTÉ platforms for the seasons ahead".

Both games will be available for free to watch on YouTube in 4K UHD at youtube.com/btsport, the BT Sport app and btsport.com and available for BTTV subscribers on BT Sport 2 and BT Sport 4K UHD.

Liverpool are aiming for an historic sixth European Cup (or Champions League title to use the modern parlance), while Real Madrid can claim a 13th title and a third in a row.

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The Broadcasters attested their Champions League viewing figures this season are already up by 47 percent.

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