IHOP to IHOB name change ‘dumbest’ move ever, brand experts warn

Say Goodbye To IHOP & Hello To IHOB, Whatever That Is

Say Goodbye To IHOP & Hello To IHOB, Whatever That Is

In the Arab world, IHOP has been IHOB ever since the first pancake - sorry, bancake - house opened in Dubai in 2012.

What do you think the "B" stands for?

The American pancake house and diner chain has many locations across Canada and posted it will reveal what this mysterious "b" stands for on June 11.

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The breakfast joint's acronym, coined for its host of worldwide pancakes, teased the news earlier this week to drum up press - and encourage its customers to guess what its new name could possibly stand for - with plans to do the official reveal on Monday.

And now 45 years later, IHOP appears to be heading for another tweak. "Now, we're flippin' our name to IHOB", IHOP tweeted. Is it breakfast, brunch or biscuits? In one photo shared on Twitter, people are seen looking on as workers change the text on both a tall sign next to an IHOP restaurant, and a smaller sign seen on the restaurant itself.

IHOP even shared a poll about what the new name could be. IHOP will release more on Monday. "I ask as someone who for years was known as the girl from 'Bakistan"'.

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Once IHOP revealed on Twitter about the name change and "p" is soon going to be replaced with "b", speculations started doing rounds.

"We're serious about the quality of food and our menu, and this name change really reflects that", IHOP's Executive Director of Communications Stephanie Peterson said, USA Today reports.

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