Kentucky Faux Chicken? KFC is going vegetarian with plant-based fried 'chicken'

GettyImages-72301196

GettyImages-72301196

The strategy is in response to new British government guidelines urging adults to adhere to 400 calories at breakfast and 600 calories for lunch and dinner.

The vegetarian option is believed to be the first time a major fast-food chain is putting fake chicken on the menu.

Vegetarians will soon get an option of their own at Kentucky Fried Chicken, but you'll have to go to Britain to check it out.

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As part of the United Kingdom government's plan to curb childhood and adult obesity in the country, PHE announced a challenge for the food industry to reduce the calories in their products by 20 percent by 2024.

The innovative new meat-free, chicken-inspired option is part of KFC U.K.'s mission to cut their calories per serving by 20%.

KFC plans to sell a vegetarian equivalent of its famous chicken.

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Orlando-based global restaurant consultant Aaron Allen predicts large restaurant companies increasingly unveil more vegetarian options, like KFC's. "Once we've perfected the recipe, we're aiming to test with customers this year, and if all goes well, we hope to launch a new vegetarian option in 2019".

As fast food chains scramble to provide healthier alternatives to traditional menus known for high caloric fries and sugary sodas, KFC U.K. Earlier this spring, White Castle started selling the Impossible Burger and late previous year, McDonald's announced that the McVegan would become a permanent menu item in Finland and Sweden. In April, White Castle introduced a plant-based version of its cheese slider in its stores in New York, New Jersey and Chicago.

KFC is not the only company looking to shake up its established menu.

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USA customers may have to wait longer. "We're talking about millions of people dramatically changing their diets".

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