Target removing ‘Baby Daddy’ Father’s Day cards from store

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

Target's "Baby Daddy" cards first gained attention as early as May 31, when a shopper named Takeisha Saunders shared an image of the card to Facebook, claiming it was the only card the superstore offered featuring a black couple.

Target is apologizing after customers complained about an offensive greeting card that was sold in its stores ahead of Father's Day.

Target apologized and pulled a Father's Day card off its shelves after it drew the ire of customers nationwide for racial insensitivity.

The American Greetings card, not exclusive to Target, showed a black man and woman kissing under the words "Baby Daddy". "It's not sweet or nice".

More news: German Chancellor Angela Merkel under pressure in immigration row

In response to the complaints, the card is being pulled from about 900 Target stores. Takeisha Saunders wrote, sharing a photo of the card.

American Greetings, makers of the card in question, has released a statement apologizing, but also defending their incorrect understanding of decades old slang.

Target only stocked the card in half of the company's stores. "It's a term used to describe a deadbeat or absent parent", she wrote.

"We want all guests to feel welcomed and respected when they shop at Target", Target spokesperson Joshua Thomas said in a statement published by USA Today.

More news: Apple to close iPhone security gap police use to collect criminal evidence

The interior of the card, which is produced by American Greeting, reads as follows: "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend, and my baby daddy!"

Shoppers say it's not a term of endearment. "The card is made for black consumers, so I was disappointed it was the only one". "It's never our intent to offend any of our guests".

Target has since responded saying the company did not mean to offend anyone and appreciates the feedback.

More news: E3 2018: Toys-To-Life Game Starlink Gets Release Date

Recommended News

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.